ERDEM x H&M

The Erdem x H&M collaboration which goes on release today, is H&M’s hotly anticipated designer collaboration of the year! The hype has been building and legendary film director Baz Lurmann has even created a film to help communicate the designer’s vision. Last night I attended a special preview of the Erdem x HM collection after having won a competition with H&M in conjunction with Alex from The Frugality. H&M’s designer collaborations always attract the masses, having over the years featured the likes of Karl Lagerfeld, Balmain, Marin, Alexander Wang to name but a few. Last night it was definitely safe to say the masses were out in force by the sight of the endless queue of people at the venue, the Freemasons Hall in London. Inside the event, as expected there was a frenzy of activity with champagne& canapés, floral displays and of course elbows out and a  mad grab for the items on the rail.The collaboration also features Erdem’s first ever menswear collection. I was impressed with the range of the collection and the quality of the fabrics. There were mohair jumpers, thick woollen coats, silk pyjamas shirts and lots of lace. A mixture of classics, gothic and of course the signature florals. My top picks from the Erdem x H&M collection would be the faux Leopard fur coat, the lace blouses, the gorgeous multi strap flat shoes. If you’re not looking to spend too much, the one item I’d recommend would be a silk scarf from the collection. Sadly the faux fur coat had sold out instantly but I picked up a gorgeous silk scarf & an Erdem bow hair clip which caught my eye. I’ll think I’ll get most wear out of it as a brooch. I’m completely in love with the scarf, the deep maroons, blues and florals are beautiful. It’ll be perfect for dressing up a coat or classic trench and will go just as well with a classic jumper or shirt. A silk scarf is always a versatile piece. The Erdem collection goes on sale here at 9am today. Good luck! I hope you get your must have items and I’d love for you to share the Erdem x H&M pieces you’re loving with me on Instagram or here.

Jx

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